Senior Manager - Brand & Propositions - Digital Health Marketing

At Wesfarmers Health we strive to make health, beauty and wellness experiences simpler, more affordable and easier to access for all Australians.

Our portfolio includes well-known names like Priceline, Australian Pharmaceutical Industries, as well as our MediAesthetics brands - Clear Skincare Clinics and SILK Laser Clinics. In the digital space, we’re proud to have SISU Health and InstantScripts—and most recently, we’ve launched our newest retail beauty stores, atomica. 

About us:

What began in 1910 as a small co-operative of just three pharmacies has grown into Wesfarmers Health—a leading Australian organisation in health, beauty, and wellness.

Today, Wesfarmers Health proudly employs over 3,600 team members, all committed to delivering accessible, innovative, and trusted health and beauty services to Australians nationwide, across retail, medi-aesthetics, digital health, and wholesale and supply chain operations.

What you’ll do:

We're looking for a strategic, creative and commercially minded Senior Manager – Brand & Propositions to shape how Australians, clinicians and organisations understand, trust and engage with our Digital Health brands.

Reporting to the Head of Marketing - Digital Health, you'll lead the development of brand platforms, positioning and propositions across InstantScripts and SiSU Health, ensuring every product, service and campaign has a clear reason to exist and a compelling story to tell.

This is a unique opportunity to influence the future of digital healthcare by defining how our brands show up in market, developing go-to-market propositions for new products and services, and building thought leadership that strengthens our reputation as leaders in digital health.

In this key role, you will:

• Develop launch positioning, messaging frameworks and go-to-market narratives for new products and services
• Translate customer, market and competitive insights into clear value propositions and reasons to believe
• Partner closely with Product, Growth, Commercial, Clinical and Operations teams to deliver differentiated customer experiences
• Lead Digital Health thought leadership, PR and reputation-building initiatives across key audiences
• Build and maintain B2B sales enablement materials including case studies, ROI narratives and marketing collateral for the SiSU Health commercial team
• Own brand governance, ensuring consistency across creative execution, messaging and customer touchpoints
• Manage agency partners across creative, PR and design while maintaining high standards of quality and effectiveness

What you’ll bring:

• Substantial brand, proposition or product marketing experience (typically 10+ years), including senior brand roles
• Proven track record developing brand platforms, positioning and propositions that measurably shift consideration and preference
• Experience taking new digital products or services to market, from proposition through to launch
• Exceptional storytelling and written communication, with the ability to turn complex ideas into clear, compelling messages
• Experience producing B2B marketing and sales enablement materials such as case studies, ROI narratives and pitch collateral
• Strong agency management experience across creative, design and PR
• Experience leading and developing a small team, and influencing senior stakeholders across Product, Clinical and Commercial
• Degree qualified in Marketing, Communications or an equivalent Business discipline

Highly Desirable

• Experience in digital health, healthcare or another highly regulated industry
• Experience across B2C and B2B/B2B2C models, including workplace health or employer markets
• PR, media relations and thought leadership experience
• Experience building or repositioning brands in a high-growth environment

Why us?  

• Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline, atomica, Clear Skincare Clinics and Instant Scripts
• Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group
• Novated leasing options
• Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year
• Beautiful outdoor terrace for work and recreation
• Food, coffee and health & wellbeing facilities onsite including a landlord operated gym 
• Dedicated end of trip facilities (cycle racks, showers, lockers)

Aboriginal and Torres Strait Islander Applicants

Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices. 

As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.