Social Performance Specialist

At Wesfarmers Health we strive to make health, beauty and wellness experiences simpler, more affordable and easier to access for all Australians.

Our portfolio includes well-known names like Priceline, as well as our MediAesthetics brands - Clear Skincare Clinics and SILK Laser Clinics. In the digital space, we’re proud to have SISU Health and InstantScripts—and most recently, we’ve launched our newest retail beauty stores, atomica. 

About us:

What began in 1910 as a small co-operative of just three pharmacies has grown into Wesfarmers Health—a leading Australian organisation in health, beauty, and wellness.

Today, Wesfarmers Health proudly employs over 3,600 team members, all committed to delivering accessible, innovative, and trusted health and beauty services to Australians nationwide, across retail, medi-aesthetics, digital health, and wholesale and supply chain operations.

What you’ll do:

We’re seeking a strategic, data-driven Social Performance Specialist to lead paid social capability and performance across some of Australia’s most loved health and beauty brands, including Priceline Pharmacy, atomica, InstantScripts Pharmacy Health Hub and more.

Reporting to the Senior Manager, Digital Social and Content, you’ll lead the planning and delivery of high-performing paid social campaigns that drive measurable ROI, revenue growth and brand impact. Working closely with marketing, retail media, eCommerce, loyalty and insights teams, you’ll act as a trusted advisor on targeting, investment, attribution and optimisation. You’ll also build strong agency and platform partnerships, delivering uplifts to attribution methodologies that enhance creative effectiveness and maximise ROAS.

What you’ll doing:

• Advise stakeholders on targeting, budget allocation, forecasting and investment decisions
• Direct and oversee campaign implementation, QA, pixels and enhanced conversion setups
• Build robust reporting frameworks and provide post campaign insights
• Conduct audience segmentation, competitive analysis and customer journey insights

• Identify, test and scale new digital and social commerce opportunities, including emerging shoppable formats, platform innovation and AI-led discovery.
• Champion test and learn frameworks to drive innovation and improve CPM, revenue and ROAS
• Collaborate with agency partners and platforms such as Meta, TikTok, Google, Pinterest and Snapchat
• Drive platform excellence, negotiate incentives, and elevate best practice
• Manage budgets, always on campaigns, and monthly/quarterly/annual ROI reporting

If you love turning data into action, partnering with creative and marketing teams, and using paid social to influence real world performance outcomes—we’d love to hear from you.

What you’ll bring:

• Demonstrated experience in digital marketing, paid performance media and advertising roles, ideally in retail, beauty, eCommerce, health or agency environments
• A track record of success in building and executing campaigns that drive eCommerce and in-store revenue, awareness and traffic across social platforms
• Deep knowledge of full-funnel social best practices, including creative effectiveness
• Strong commercial acumen with expertise in ROI optimisation, forecasting and budget management
• Advanced knowledge of Google Ads, Meta Ads Manager, TikTok Ads Manager, GA4, Looker Studio and attribution platforms
• Experience in responding to briefs with innovative social solutions across platforms
• Sharp analytical skills with the ability to interpret customer and segment data, spot trends, and use insights to optimise performance across digital channels
• Skilled in vendor and stakeholder management with executive-level reporting capability.
• Passion for experimentation, innovation and adopting emerging media technologies
• Tertiary qualification and/or professional experience in Marketing, Communications, Journalism, Media or related fields

Why us?  

• Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics.
• Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group.
• Novated leasing options
• Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year
• Beautiful outdoor terrace for work and recreation.  
• Food, coffee and health & wellbeing facilities onsite including a landlord operated gym 
• Dedicated end of trip facilities (cycle racks, showers, lockers). 

Aboriginal and Torres Strait Islander Applicants

Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices. 

As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.