Social Media Specialist

As part of Wesfarmers Health, our purpose is to make health, beauty, and wellness simpler, more affordable, and more accessible for all Australians. Our diverse portfolio includes iconic brands such as Priceline, reinforcing our commitment to delivering trusted products and exceptional service across the country

As one of Australia’s favourite health and beauty retailers, Priceline proudly operates over 70 company owned stores nationally. Known as a vibrant destination for Australia’s most loved health, beauty, and wellness products, Priceline has built a reputation for friendly service, expert advice, and an enjoyable shopping experience.

About us:

What began in 1910 as a small co-operative of just three pharmacies has grown into Wesfarmers Health—a leading Australian organisation in health, beauty, and wellness.

Today, Wesfarmers Health proudly employs over 3,600 team members, all committed to delivering accessible, innovative, and trusted health and beauty services to Australians nationwide, across retail, medi-aesthetics, digital health, and wholesale and supply chain operations.

What you’ll do:

We’re looking for a creative and commercially savvy Social Media Specialist. Reporting to the Senior Manager, Digital, Social & Content, you’ll deliver paid, organic and influencer/creator social campaigns that connect with millions of Australians across social touchpoints like Meta, TikTok, Pinterest, YouTube and Snapchat.

Collaborating with Marketing, Retail Media, Store Operations, eCommerce and Loyalty teams, you’ll drive campaign implementation, ideate effective media and creative strategies and deliver health and beauty campaigns that our customers love.

Exceptionally organised, detail oriented and collaborative, you’ll manage campaigns from concept to media implementation —whilst being a trusted advisor to stakeholders, navigating complex briefs, timelines and production challenges.

If you’re ready to make an impact and be part of an innovative, dynamic marketing team, we’d love to hear from you!

What you’ll bring:

• Proven experience in social media, campaign management or digital marketing roles, ideally in retail, beauty, health or agency environments
• Expert knowledge of full-funnel social best practices, with the ability to create campaigns that drive engagement, ROAS and creative effectiveness
• Skills in concepting, brief writing, copywriting / scripting and content editing (video/design tools a bonus)
• Excellent organisational skills, including managing multiple campaign workflows, budgets, agency resources. Proficiency in Monday.com is a plus.
• Analytical skills with experience using reporting dashboards, Sprinklr, Meta Ads Manager, TikTok Ads Manager, GA4, Looker Studio and native platforms,
• Excellent communication and relationship management skills, including the ability to prepare and present briefs, concepts, pitches and recommendations to campaign managers and leaders.
• Tertiary qualification and/or professional experience in Marketing, Communications, Journalism, Media or related fields.

Why us?  

• Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics.
• Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group.
• Novated leasing options
• Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year
• Beautiful outdoor terrace for work and recreation.  
• Food, coffee and health & wellbeing facilities onsite including a landlord operated gym 
• Dedicated end of trip facilities (cycle racks, showers, lockers). 

Aboriginal and Torres Strait Islander Applicants

Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices. 

As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.