Marketing Specialist - Beauty Retail

At Wesfarmers Health, we strive to make health, beauty and wellness experiences simpler, more affordable and easier to access for all Australians.

Our portfolio includes trusted names like Priceline, as well as MediAesthetics brands Clear Skincare Clinics and SILK Laser Clinics. In the digital space, we’re proud to have SISU Health and InstantScripts—and most recently, we’ve launched our newest retail beauty stores, atomica.

About us:

What began in 1910 as a small co-operative of three pharmacies has grown into Wesfarmers Health—a leading Australian organisation in health, beauty, and wellness.

Today, we proudly employ over 3,600 team members, all committed to delivering accessible, innovative, and trusted health and beauty services nationwide across retail, medi-aesthetics, digital health, and wholesale and supply chain operations.

What you’ll do:

We are seeking a Marketing Specialist – Beauty Retail to join our team. Reporting to the Marketing Manager – Beauty Retail, this role is pivotal in delivering end-to-end marketing campaigns, activations and initiatives across our beauty retail stores, including new accessible beauty retail brand atomica. You’ll work closely with internal teams, agency partners, and centre management to create seamless, customer-centric marketing experiences that drive engagement and growth.

Key Responsibilities Include:

• Plan, manage, and execute key marketing campaigns and initiatives across paid, owned, and earned channels ensuring alignment with trade calendar and business priorities
• Lead campaign creative and media briefing, production, and implementation in collaboration with agencies and internal teams to support new store opens and key activity
• Manage campaign timelines and approvals using Monday.com
• Lead rollout of consumer competitions, GWPs and activations
• Manage instore radio and digital screen program of work
• Work closely with Merchandise team to keep across new product arrivals, hero offers and planogram updates to ensure supporting collateral is provided
• Work closely with Store Operations teams to feed Marketing updates into store communications
• Oversee visual merchandise stock management, including window displays
• Prepare post-campaign reviews and performance reports, including ROI analysis
• Support budget management, invoicing, and reporting processes
• Identify opportunities for process improvement and innovation in campaign delivery
• Provide support to the Marketing Manager in developing marketing summaries, leading regular marketing meetings, maintaining the marketing calendar and presentations when required
• Champion brand guidelines to guarantee the brand identity, ensuring that all campaigns are in line with guides

If you’re passionate about retail, beauty, and delivering impactful marketing campaigns, we’d love to hear from you!

What you’ll bring:

• 3+ years experience in marketing, ideally within retail, beauty, or FMCG
• Proven experience managing campaign timelines, media planning, and cross-channel execution
• Strong stakeholder management and communication skills
• Exceptional project management and organisational skills with attention to detail
• Commercially minded with the ability to balance creativity and business objectives
• Comfortable working in a lean, fast-paced environment with shifting priorities
• Holds a degree in Marketing, Business, or a related field

Why us?  

• Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics.
• Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group.
• Novated leasing options
• Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year
• Beautiful outdoor terrace for work and recreation.  
• Food, coffee and health & wellbeing facilities onsite including a landlord operated gym 
• Dedicated end of trip facilities (cycle racks, showers, lockers). 

Aboriginal and Torres Strait Islander Applicants

Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices. 

As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.