Head of Retail Media

Wesfarmers Health was formed in March 2022, with the acquisition of Australian Pharmaceutical Industries (API). Our supporting portfolio of brands includes Priceline, Priceline Pharmacy, Soul Pattinson Chemist, Pharmacist Advice, Clear Skincare Clinics, InstantScripts, SILK Laser Clinics & SISU Health.  

About us:

Since our humble beginnings in 1910, we’ve grown from a small co-operative of three pharmacies to a national organisation and one of Australia’s leading health, beauty, and wellness companies.

Wesfarmers Health includes over 70 company-owned Priceline stores, 400+ Priceline pharmacy franchise stores and 89 Clear Skincare clinics and is also a wholesale distributor of pharmaceutical goods. In 2023, the Health division expanded its digital and medical aesthetics offering with the acquisitions of telehealth provider InstantScripts, as well as the SILK Group, who operates a network of around 140 wholly-owned, joint venture and franchised clinics. During this year, they also became majority stakeholder of digital health company, SISU Health. The division employs more than 3600 team members.

What you’ll do:

We currently have an exciting opportunity for an inspirational leader to join the Marketing team. Reporting to the General Manager - Marketing, the Head of Retail Media will play a pivotal role in driving the retail media strategy across Wesfarmers Health. The successful applicant will be responsible for developing targeted omnichannel marketing solutions to help our supplier partners achieve their key objectives whilst delivering to retail media income targets.

Other key responsibilities for this role include, but are not limited to:

• Act as a retail media expert by establishing strong relationships with internal key stakeholders across marketing, data and analytics, digital, operations and merchandise
• Lead a team of retail media specialists to deliver and develop new revenue streams from endemic and non-endemic suppliers
• Ensure alignment between retail media activity, marketing plans, category plans and supplier relationships 
• Working collaboratively across internal teams to apply full-funnel, audience-based approaches and omnichannel strategies to create retail media campaigns
• Maintain existing trade marketing momentum and develop strategies to bring new advertisers into the program to meet revenue goals
• Utilise data and analytics to optimise and improve performance and service quality

What you’ll bring:

As the ideal candidate, you would have demonstrated a successful track record in a similar position, ideally in a digital marketing or advertising environment, with retail experience being highly advantageous. Coupled with your natural ability to lead high performing teams and driving organisational growth, you will thrive in a fast-paced environment.

Other attributes and experiences that will make you succeed include:

• 10 years+ experience within a marketing/digital/media agency environment
• Ability to craft and implement high-level strategies that align with market trends and client needs
• Familiarity with retail media platforms, tools and technology and understanding of the retail media landscape and trends
• Excellent communication skills, with the ability to present complex concepts clearly to both technical and non-technical stakeholders
• Excellent negotiation and presentation skills to build trust and long-term partnerships
• Strong analytical and problem-solving skills with financial understanding and commercial acumen
• Experience leading digital or data-focused initiatives and working with cross-functional teams
• Bachelor's Degree, preferably in Marketing, but not essential

Why us?  

• Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics.
• Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group.
• Novated leasing options
• Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year
• Beautiful outdoor terrace for work and recreation.  
• Food, coffee and health & wellbeing facilities onsite including a landlord operated gym 
• Dedicated end of trip facilities (cycle racks, showers, lockers). 

Aboriginal and Torres Strait Islander Applicants

Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices. 

As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.